Otezla is the #1 prescribed pill to treat plaque psoriasis and also treats psoriatic arthritis. It works inside your body to reduce the inflammation that causes joint pain and swelling. 

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Concept: Arresting decay

This concept highlights the urgency of heading off PsO and PsA disease progression

at the pass. It draws to different, striking metaphorical imagery that would help set us apart from

our competitors in the space. 

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